Official Road to WSO promotional graphic for the NPC Washington State Open.
The Road to WSO campaign showcases the dedication, discipline, sacrifice, and transformation required to step on stage at the NPC WA State Open.
Competitors are encouraged to share their contest prep journey by tagging @WAStateOpen on Instagram. Featured content may include:
• Training sessions
• Workout videos
• Posing practice
• Meal preparation
• Weekly check-ins
• Transformation photos
• Contest prep milestones
• Countdown posts
• Behind-the-scenes prep content
The Road to WSO highlights the real work that happens before show day and celebrates the athletes who are committed to becoming their best.
We want to see the grind.
The discipline.
The sacrifice.
The transformation.
Tag @WAStateOpen and use #RoadToWSO for a chance to be featured across WA State Open, NW Fitness Magazine, and Williams Productions media platforms.
Event:
2026 NPC WA State Open
July 18, 2026
Auburn Performing Arts Center
Auburn, Washington
Presented by Williams Productions and NW Fitness Magazine.